HP rolls out PartnerOne channel program

Hewlett-Packard has rolled out an overhaul of its PartnerOne channel program backed up by a partner recruitment effort that could add more than 3,000 new solution providers to the fold.

The new PartnerOne initiative was unveiled at the company's Global Partner Conference in Las Vegas this week where 2,000 of the $120 bn company's partners - representing more than $35 bn in sales, will gather to gauge HP's channel commitment.

At the heart of the channel charge is what HP is calling a simplified 'pay for performance' PartnerOne program backed up by a recruitment initiative. HP, in fact, is looking to add 2,500 new partners in its Enterprise Group, 500 new partners in its Software Group and 200 new cloud service providers.

Doug Oathout, VP, channel and alliance marketing, for enterprise group, said, "We are out there trying to get value-added partners in storage, networking and servers. We are out there trying to get software partners."

The executive said, "HP has made the PartnerOne program much more predictable, with less time having to be spent trying to determine channel compensation. I know what I am going to earn and if I over achieve I can earn more. That predictability is the secret sauce. We are very bullish on HP right now. They are doing a lot of right things, from Meg Whitman's positive channel messaging to new rules of engagement."