HP Procurve recently launched a channel kit, an initiative to give a complete
solution to its partners. This channel kit will furnish information about HP
Procurve, its products, its partner programs and other benefits it extends to
the channel community, so that the information is accessible to partners
instantaneously.
At the same time, this kit will be distributed to end-customers as well, so
that the latter can get in touch with the channel directly thereby acting as a
lead generation tool. Talking about this initiative, Rajanikanth Urs MC, Sales
Manager, HP Procurve Networking Business, India and South Asia said, “We have
recently reinvented our channel structure into four grids of partners-elite,
specialist, profesÂsional and select. With this new channel kit we can give
regular updates to our channel and customers about our new product launches and
how it can help them in their business environment. At the same time, it will
also help us recruit more partners into our network thereby helping us to grow
our business.”
Apart from this, HP Procurve has dedicated channel managers who work closely
with its partners to identify business prospects. It also provides training
programs that are lined across regions for the sales as well as technical
people.
Talking about what HP Procurve has been doing over the past few months, MC
said, “Our growth has doubled in the last few months and all the credit goes to
our innovative solutions and our channel partners. Our biggest USP is the
lifetime warranty that we offer to our customers.”