HP presents 'Everyday Black' ink cartridges

For its consumables portfolio, Hewlett Packard India launched 818B and 56B
'Everyday Black' ink cartridges.

The company claims that these cartridges are designed to deliver draft
quality documents, and offer 50 percent cost savings per page for 818B cartridge
and 45 percent cost savings per page for 56B cartridge. To address the everyday
printing needs, the cartridges are available at Rs 399 and Rs 599 for 818B and
56B, respectively.

An HP 818B and 56B cartridge features HP's 'Black Ink' technology with new
ink formulation designed specifically to deliver correct text optical density.

The new Everyday Black ink cartridges are interchangeable with their standard
ink cartridge counterparts, and thus compatible with the same printers.

“The new technology enables customers who simply want draft-quality prints
and the peace of mind from using a reliable original HP product, at an
affordable price,” claimed Raj Kumar Rishi, Director-InkJet and Web Solutions
and Consumer Business, Imaging & Printing Group, HP India Sales. He further
added that, “The company has expanded its channel network to enhance the total
customer experience, thereby resulting in higher penetration of its products and
better service.”

HP also offers easy cartridge recycling through the HP Planet Partners
program.