HP partners with RFID solution provider

DQW Bureau
07 Oct 2004

HP has announced its partnership with AVAANA, an innovation and integration
services com-pany focused on the high growth RFID market. According to the press
release, AVAANA as HP's preferred RFID solutions part-ner will provide
customers the complete range of solutions and expertise including consulting
thus expanding its RFID tech-nology offerings in the wide array of industries
including manufacturing, retail and service sectors. HP would set-up the RFID
Center of Expertise in Delhi at AVAANA.

RFID is a data collection tech-nology that provides suppliers, retailers,
manufacturers and distributors with up-to-the-minute supply chain visibility,
from inventory and logistics to freshness dates. According to HP India director-enterprise
marketing and alliance-CSG Pallab Talukdar, "HP's partner-ship with
AVAANA is a key element in our strategy to provide the customers end-to-end
complete RFID solutions. RFID is gaining momentum in a variety of sectors. We do
believe with the combination of our domain expertise and AVAANA's expertise in
RFID, we offer a distinct edge to address the requirements of our customers in
this emerging segment."

Commenting on the MOU, founder and CEO of AVAANA Bimal Sareen said,
"This relationship of AVAANA RFID expertise and solutions and HP's
solutions will together bring a complete and unique value proposition for

He added, "We regard RFID as a key technology that will help customers
reduce supply chain costs while speeding the distribution process, ultimately
providing customers with better product availability."

AVAANA works with cus-tomers across the entire value chain. It delivers
consulting services at the executive and other levels, solutions and application
development of RFID hardware and software, and distribution of select products.

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