HP partners with RFID solution provider

HP has announced its partnership with AVAANA, an innovation and integration

services com-pany focused on the high growth RFID market. According to the press

release, AVAANA as HP's preferred RFID solutions part-ner will provide

customers the complete range of solutions and expertise including consulting

thus expanding its RFID tech-nology offerings in the wide array of industries

including manufacturing, retail and service sectors. HP would set-up the RFID

Center of Expertise in Delhi at AVAANA.

RFID is a data collection tech-nology that provides suppliers, retailers,

manufacturers and distributors with up-to-the-minute supply chain visibility,

from inventory and logistics to freshness dates. According to HP India director-enterprise

marketing and alliance-CSG Pallab Talukdar, "HP's partner-ship with

AVAANA is a key element in our strategy to provide the customers end-to-end

complete RFID solutions. RFID is gaining momentum in a variety of sectors. We do

believe with the combination of our domain expertise and AVAANA's expertise in

RFID, we offer a distinct edge to address the requirements of our customers in

this emerging segment."

Commenting on the MOU, founder and CEO of AVAANA Bimal Sareen said,

"This relationship of AVAANA RFID expertise and solutions and HP's

solutions will together bring a complete and unique value proposition for

customers."

He added, "We regard RFID as a key technology that will help customers

reduce supply chain costs while speeding the distribution process, ultimately

providing customers with better product availability."

AVAANA works with cus-tomers across the entire value chain. It delivers

consulting services at the executive and other levels, solutions and application

development of RFID hardware and software, and distribution of select products.

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