HP partners with RFID Soln provider

HP has announced its partnership with AVA-ANA, an innovation and integra-tion

services company focused on the high growth RFID market. According to the press

release, AVAANA as HP's pre-ferred RFID solutions partner will provide

customers the complete range of solutions and expertise including con-sulting

thus expanding its RFID technology offerings in the wide array of industries

inclu-ding manufacturing, retail and service sectors. HP would set-up the RFID

Center of Expertise in Delhi at AVAANA.

RFID is a data collection tech-nology that provides suppliers, retailers,

manufacturers and distributors with up-to-the-minute supply chain visibility,

from inventory and logistics to freshness dates. According to HP India director-enterprise

marketing and alliance-CSG Pallab Talukdar, "HP's partner-ship with

AVAANA is a key element in our strategy to provide the customers end-to-end

complete RFID solutions.

RFID is gaining momentum in a variety of sectors. We do believe with the

combination of our domain expertise and AVAANA's expertise in RFID, we offer a

distinct edge to address the requirements of our customers in this emerging

segment."

Commenting on the MOU, founder and CEO of AVAANA Bimal Sareen said,

"This rela-tionship of AVAANA RFID expe-rtise and solutions and HP's

solutions will together bring a complete and unique value proposition for

customers."

He added, "We regard RFID as a key technology that will help customers

reduce supply chain costs while speeding the distribution process, ultimately

providing customers with better product availability."

AVAANA works with custo-mers across the entire value chain. It delivers

consulting services at the executive and other levels, solutions and application

development of RFID hardware and software, and distribution of select products.

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