HP has announced its partnership with AVA-ANA, an innovation and integra-tion
services company focused on the high growth RFID market. According to the press
release, AVAANA as HP's pre-ferred RFID solutions partner will provide
customers the complete range of solutions and expertise including con-sulting
thus expanding its RFID technology offerings in the wide array of industries
inclu-ding manufacturing, retail and service sectors. HP would set-up the RFID
Center of Expertise in Delhi at AVAANA.
RFID is a data collection tech-nology that provides suppliers, retailers,
manufacturers and distributors with up-to-the-minute supply chain visibility,
from inventory and logistics to freshness dates. According to HP India director-enterprise
marketing and alliance-CSG Pallab Talukdar, "HP's partner-ship with
AVAANA is a key element in our strategy to provide the customers end-to-end
complete RFID solutions.
RFID is gaining momentum in a variety of sectors. We do believe with the
combination of our domain expertise and AVAANA's expertise in RFID, we offer a
distinct edge to address the requirements of our customers in this emerging
Commenting on the MOU, founder and CEO of AVAANA Bimal Sareen said,
"This rela-tionship of AVAANA RFID expe-rtise and solutions and HP's
solutions will together bring a complete and unique value proposition for
He added, "We regard RFID as a key technology that will help customers
reduce supply chain costs while speeding the distribution process, ultimately
providing customers with better product availability."
AVAANA works with custo-mers across the entire value chain. It delivers
consulting services at the executive and other levels, solutions and application
development of RFID hardware and software, and distribution of select products.