HP partners Rashi for distribution of notebooks

DQW Bureau
16 Feb 2006

HP India
announced its tie up with Rashi Peripherals for the distribution of notebook
options and acces­sories in India. Raghuraman, Country Category Manager, Com­mercial
Portables and Accessories, HP India said, “We believe this partnership will
further enable Rashi to effectively market HP pro­ducts through its extensive
network across the country.”

Rohit Aggarwal, HP Business
Manager at Rashi Peripherals commented, “The commercial notebook market in
India is witnessing a steep boom and is expected to continue with the recent
erosion in prices. Customers are now investing in additional features and
options for their notebooks to enhance productivity. This trend presents a huge
opportunity for the HP options and accessory business for Rashi Peripherals to
deliver additional value to HP customers across the country.”

Rajesh Goenka, Divisional
Head, Rashi Peripherals added, “Rashi was earlier doing options/accessories to
provide value-add to resellers, but now we have taken this as a separate
business line.”

Rashi Peripherals will carry
the entire range of HP options and accessories that includes RAM, power
accessories-batteries, power adapters, storage- HDD, CD Rom, combo, DVD-RW, pen
drives, carry cases, docking stations, locks, etc. The products will be
available at select Rashi Partners and 40 Rashi branches across the country.

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