HP leads consumer categories

With a strategy that focuses on the consu-mer, Hewlett Packard has once again

emerged winner across various consumer product categories as reported by the

latest Q3 results of The International Data Center (IDC). Leading the race were

HP laser printers, All in ones, consumer desktops and notebooks.

In the laser printer category, HP reported a 75 percent market share. While

the industry grew by nine percent, HP's market share increased by 12 percent.

Most notable was the increase in share of monolasers in the 21-30 ppm space

where HP captured a market share of 90 percent as against 66 percent share in

the previous quarter.

In the consumer notebook category too, HP retained its Numero Uno position

and recorded a 29 percent growth as against the market growth of 25 percent. The

Q3 notebook market share closed at 36 percent recording a 1 percent increase

over the previous quarter. HP's share of the consumer desktop seg-ment was

maintained at 33 percent. HP Inkjet All in ones grew by one percent to capture

88 percent market share while HP scanners retained its market share of 52

percent.

Speaking on the growth and HP's consistent perfor-mance, Ravi Aggarwal, VP,

HP Imaging and Printing Group said, "HP's continued domi-nance in the

market is a reflection of a business stra-tegy which is clearly focused on

delivering on customer needs and requirements. Our innovations are in line with

providing solutions that are simple to use and offer value for money along with

the assurance of the best after sales support and service. Our endeavor is to

provide choice to our customers and further fuel growth in the Indian market

together with our partners."

CyberMedia News


New Delhi