href="https://www.dqweek.com/hp-appoints-rajiv-srivastava-completes-distribution-realignment">HP
has underscored its commitment for growth in India through a series
of new initiatives designed to deliver seamless, secure,
context-aware print experiences in a connected India. Vyomesh Joshi,
executive VP, HP imaging and printing group, speaking at a press
conference in New Delhi, signaled the increased focus on this
important market and shared the company's new vision and strategy
to leverage the 120 billion pages opportunity in India in the next 3
years. Underpinning India's importance as an important market and
its growing significance while driving innovation at HP IPG, Joshi
said, “Our business is accelerating with India as a key growth
engine. We are more committed than ever to growing our business in
India. India's printing industry is transforming and
we are driving it from the front with our innovation. I am proud to
say that some of the critical
innovation around web-connected and cloud printing are being done by
our engineers in India.”
As
part of its 3-year growth strategy, the company is strengthening its
geo-expansion programs to optimize India's rapidly growing and
young consumer opportunities in non-metro and upcountry markets.
The other key growth driver for IPG in India is the education sector,
which will be a key focus for investment, especially to create
synergies that build greater relevance for printing through content
providers that drive the need to print more. “India's emergence
as one of the fastest growing economies in the world, with one of the
youngest consumer demographics, lies at the heart of this new focus
on education,” he said.
Joshi
further said, “India's printing industry is being redefi ned for
business transformation by many significant trends like content
explosion, mobility and web-driven new usage models, a movement from
analog to digital, and service-driven business models.” The
company's India R&D hub for imaging and printing is leading
critical innovation around web-connected and cloud printing. The team
has made significant contributions to the web-connected printer
program, including key innovation such as the development of email
printing capability (ePrint), bringing that to the market in July
2010.
The
team has also been involved in developing the fi rst version of IPG's
web platform and the fi rst set of applications for low-end consumer
printers allowing users to undertake paper-triggered web tasks.
“Innovation at HP is today allowing consumers to leverage the web
and e-commerce applications to simplify transactional activities,
increase productivity and enrich lifestyles,” said Joshi.