HP: Channel strategy to focus on simplicity, profitability and engagement

The new year bring a new go-to-market channel strategy for HP. Since the channel is fast evolving, HP wants to re-invent its strategies to keep pace with the changing business environment. Going ahead, HP wants to focus on complete solution and not just devices. The growth for HP is now fuelled by growing segment of SOHOs, microbusinesses and SMBs.

Rajkumar Rishi, director, consumer channel, PPS, HP India reveals his channel strategies this new year, "The optimized PPS structure makes HP a stronger partner and easier to do business with. We have streamlined our channel partner engagement processes to give partners an improved experience, we are also investing in programs, people and resources to equip our partners and help them drive profitable growth in a rapidly changing marketplace."

He further continues, "We have a printer to fill in every customer need. HP not only innovates but also defines market in India. It was our initiative to increase the penetration of personal systems and printers in smaller cities. Also, sub-distribution is one area which was hugely promoted by HP. HP Total Care and HP Planet Partner program are two of our leading partner oriented programs."

Currently, HP is focusing on a sustained profitable growth and to build a scalable channel structure. Also, the company is determined to consolidate sub-distribution channel. In future, the channel focus areas will be to focus on best-in-class retail experience; geographic expansion; diverse channel pipes and channel profitability.

Ekta Saxena

(ektasa@cybermedia.co.in)