HP bring its Pavilion notebook brand to India

With
this launch, HP targets to grow the notebook market by 10 percent

As the
portable market expands to the mass segment, Hewlett Packard India has launched
its international range of HP Pavilion notebooks for the first time in India.

According
to the recent IDC results, HP leads the notebook segment in India with a 42
percent market share and through the newly launched Pavilion brand, it hopes to
further expand the market by 10 percent by targeting the high-end consumer
segment.

Speaking
on the occasion, Ravi Swaminathan, VP, Personal Systems Group, Hewlett Packard
India Sales Pvt Ltd said, “HP as a market leader has always stood for cutting
edge technology and innovation. By bringing to India the global brand of premium
HP Pavilion note­books, we intend to take the con­vergence of digital enter­tainment
and mobility to a completely different level altogether.”

Speaking
on the techno­logy behind the new range, Rajiev Grover, Country Cate­gory
Manager, Consu­mer Portables, said, “The Pavilion DV1300 series is designed
to take the user experience to a new high. With unique features such as Quick
Play which allows the user to play music and DVD without standard Windows boot
up, a handy remote control which can be embedded in the laptop, and keyboard
buttons with neon backlight, the notebook is not only unmatched in technology
but is also super stylish and has great aesthetics.”

Starting
at Rs 45,000, the new Pavilion range would be available across all HP Experience
Zones in the country. HP is also looking at leveraging its retail strength, and
making this product available at select stores across the 600 strong re­tail
cha­nnel and 194 exclu­sive premium retail outlets in India.

CyberMedia News, New Delhi, Dec 29