HP bets big on the laser market

DQW Bureau
New Update


Riding high on its 30 percent growth last year as against the 23 percent

growth of the overall market, the laser printer division of HP India is thinking

big this year. With this market still having a lot of potential to tap, it is

all set to grow in this segment, informed Samir Shah, Country Category Manager

(Shared Printing and Connectivity–Imaging & Printing Group), HP India.

"This year we have taken three broad initiatives to make this market

grow. Firstly, we want to make technology more affordable to the people and give

value for money and secondly, make color the mainstream. For this, we had

recently, launched an initiative called ‘color in office’. Thirdly, we are

looking from the con-vergence perspective. Analo-gue and digital are now at a

point of converging and we would like to be a part of it," elaborated Shah.

"Earlier we were not that aggressive on the convergence front, but now

this area has be-come of our main focus. It’s not only the A class cities,

which have a market yet to be utilized fully but B and C class cities too,

therefore, these smaller cities are equally important. While in A class cities

we inform the people about our technology through editorials and newswires,

in  smaller cities, we organize events and seminars. Apart from these, we

organize trainings for our channel partners too."


On the question of appoint-ing more channel partners, Shah replied,

"Right now, we have no plans to appoint more channel partners. I think at

the moment we have enough partners and would like to build on them."

He also added, "We also give support to channel partners if they want to

organize an event or seminar or roadshow. Each region has a different need and

we can’t decide their needs sitt-ing here. Therefore, we provide them with

financial support."

According to IDC about five percent of Y-o-Y growth is expected from the

laser segment. And the mono laser segment will primarily drive the growth. The

market researcher further added that government and corporate buying would

continue to be the major contributors to the laser market.

Karma Negi