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HP bets big on SMBs

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DQW Bureau
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Announcing its new go-to-market strategy for SMBs, HP unveiled a range of

initiatives to bolster its leadership in the SMB printing segment. The

initiatives include the rollout of its new marketing campaign 'Dream Bigger'

with Shah Rukh Khan as the celebrity endorsement, along with the launch of a

host of products targeted at SMBs. While the campaign is a part of HP's $300

million global marketing campaign-What do you have to say?, the launch of its

new products forms a part of HP's Print 2.0 strategy-aimed at accelerating the

company's ability to capture 53 trillion pages forecast to be printed by 2010.

“As part of our Print 2.0 strategy, we are providing SMBs in the country with

the most comprehensive set of printing hardware, services, solutions and tools

that make it easier and more affordable for the segment to create, consume,

manage and print business content in the way they want. SMBs are one of the

fastest growing segments for HP. With our new SMB-focused go-to-market strategy,

we expect to further strengthen our leadership in the SMB space,” said Ravi

Aggarwal, President-Imaging & Printing Group, HP India.

Signs on SRK as brand ambassador

The newly launched HP OfficeJet J6488 AIO and HP Color LaserJet CM1312nfi,

are priced at Rs 13,399 and Rs 49,999. The HP OfficeJet all-in-ones printers are

targeted at discerning business users who are looking for increased productivity

without compromising on affordability.

HP will provide enhanced India service initiatives for original supplies

through 1,500 purchase points across the country.

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