HP bets big on SMBs

Announcing its new go-to-market strategy for SMBs, HP unveiled a range of
initiatives to bolster its leadership in the SMB printing segment. The
initiatives include the rollout of its new marketing campaign 'Dream Bigger'
with Shah Rukh Khan as the celebrity endorsement, along with the launch of a
host of products targeted at SMBs. While the campaign is a part of HP's $300
million global marketing campaign-What do you have to say?, the launch of its
new products forms a part of HP's Print 2.0 strategy-aimed at accelerating the
company's ability to capture 53 trillion pages forecast to be printed by 2010.

“As part of our Print 2.0 strategy, we are providing SMBs in the country with
the most comprehensive set of printing hardware, services, solutions and tools
that make it easier and more affordable for the segment to create, consume,
manage and print business content in the way they want. SMBs are one of the
fastest growing segments for HP. With our new SMB-focused go-to-market strategy,
we expect to further strengthen our leadership in the SMB space,” said Ravi
Aggarwal, President-Imaging & Printing Group, HP India.

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The newly launched HP OfficeJet J6488 AIO and HP Color LaserJet CM1312nfi,
are priced at Rs 13,399 and Rs 49,999. The HP OfficeJet all-in-ones printers are
targeted at discerning business users who are looking for increased productivity
without compromising on affordability.

HP will provide enhanced India service initiatives for original supplies
through 1,500 purchase points across the country.