HP appoints Neoteric as its national disti

Mumbai-based Neoteric Infomatique Pvt Ltd has been appointed as a national
distributor for HP product categories. The distribution partnership is planned
for various product categories of HP belonging to PSG and ISS division.

Neoteric with its existing base of partners like Apple, Asus, Kodak, Samsung,
Logitech, Iomega and Hitachi amongst others, is known for its value add and
go-to-market approach with focus on each product category reaching to more than
320 cities.

“We are ready with our plans to take HP products to all the upcountry
locations of Neoteric. With a strength of more than 6,000 valuable channel
partners and the spread we plan to achieve in the coming future, we will ensure
that this association proves to be a win-win situa-tion for both the organizat-ions,”
said Paras Shah, CEO, Neoteric Infomatique.

Speaking on the partner-ship, Nitin Chaudhry, Country Category Manager,
Business Desktops, HP India said, “We feel this part-nership will help us in
increasing the reach of HP products in the growing IT market, and also create
value.”

Commenting on this initiative, Sameer Mathur, Head—Solutions Partner
Organization, HP India said, “At HP we believe our partners play an important
role in our strategy and we are delighted to partner with Neoteric to reach out
to our customers.”

DQW News Bureau Mumbai, May 17