HP announces smart office initiative for SMBs

Hewlett Packard (HP) India has unveiled products, solutions, services and
partner-ships targeted towards enabl-ing small and medium sized businesses (SMBs)
to get a be-tter ownership experience from their technology investments.

"This is a part of HP’s $750 million global smart office exercise and
now we are specifically targeting the Indian SMB market of more than two million
enterprises for our products and offerings," said Sameer Dhingra, Country
Manager (Personal Systems Group (PSG)—SMB), HP India

With global sales of over $ 21 billion, HP is regarded as a global
heavyweight when it comes to IT products and solutions.

"Indian SMB market is growing at a rapid pace and we want to address
this sector. This initiative is a move towards that. Under this initiative, we
would be offering solutions for imaging and printing, client offering,
infrastruc-ture offering and business document mana-gement," explained Ravi
Swaminathan, VP, PSG, HP India.

HP would be embarking hea-vily towards channels for push-ing its smart office
initiative in the upcountry regions of India. The company is already working
closely with close to 150 channel partners to better equip them in handling the
sales for these solutions and services.

In its bid to deliver a com-prehensive set of products, inf-rastructure and
business solu-tion to its customers, HP has tied up in different verticals with
companies like Navision, Prologic First, Trivium, PacSoft and Botree.

HP is also coming forward to help in financing the SMB sector in terms of
purcha-sing the IT infrastructure need for smart office initiative.

"We know the kind of problems that a customer in smaller location faces.
We would be financially helping our customers through HP Financial Services on a
case to case basis," Swaminathan informed.

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