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HP, Airtel announce tie-up

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DQW Bureau
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Bharti Airtel announced its collaboration with HP, in a combined effort to
promote broadband and PC penetration in the country. Under the partnership,
Airtel will offer consumers a broadband connection at discounted entry cost with
every HP and Compaq notebook and desktop.

Announcing the collaboration, Deepak Srivastava, CEO-North, Telemedia
Services, Bharti Airtel said, "At Airtel, it is our consistent endeavor to look
at innovative and exciting ways that help our customers derive the most out of
their broadband experience. The synergies of the Airtel-HP alliance will
leverage the symbiotic relationship between the PC and the broadband, spurring
uptake of best-in-class content and an enhanced on boarding experience for both
existing and first time users. This initiative will further enhance our
leadership in the broadband space and is an excellent value for money
proposition for our customers."

According to Rajiev Grover, Director-Consumer Products, HP PSG India, "As the
market leader in the Indian PC space, we have continuously worked towards
creating an enabling ecosystem by not only creating a diverse product range, but
also to create relevant offerings appealing for the dynamic market. With this
unique partnership with Airtel broadband service, we have gone a step beyond
adding value to the ultimate PC experience that HP has to offer. As more and
more consumers log onto the internet for e-commerce, entertainment and gaming,
P2P sharing and for downloading applications, this tie-up will enable the user
to get more from his PC."

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Under the offer, Airtel is offering customers buying any HP Compaq notebook
an Airtel broadband connection at pocket-friendly/consumer-friendly terms that
include zero security deposit and installation fee, free Wi-Fi connection and
discounts on broadband rental up to 14 months.

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