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Hip Street appoints SES as its national distributor

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DQW Bureau
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href="https://www.dqweek.com/hip-street-gets-a-country-head">Hip

Street, one of the leading digital

accessories brands has announced the appointment of SES Technologies

as its national distributor for its entire range of products. The

tie-up will help Hip Street to expand its reach through SES

Technologies' extensive channel network.

“We are extremely happy to appoint

SES Technologies as our national distributor. In addition to the

metros and A-class cities, the demand from B- and C-class cities is

also on a rise. With its presence across all geographies, SES

Technologies will be fetching in right value as far as our

distribution and channel objectives are concerned,” commented

Sandeep Ramani, Country Manager, Hip Street.

“SES at this juncture has

consolidated the product range in line with the strategy focused on

profitability for SES and the partners. We have come to a level where

we are adding product lines which have a synergy to the focused

product portfolio and are in line with the strategy. Owing to their

quality and an aggressive plan to target the mid and high segment of

users in India of Hip Street products will add an important product

category to our existing portfolio. Hip Street's products align

perfectly with our current portfolio enabling us to offer

well-rounded offering to our channel partners and will drive

incremental profitable revenue for our partners as well,” informed

Pradeep Thamman, Country Head, SES Technologies. Expanding the channel

partner base and

strengthening its market presence is one of Hip Street's key

agendas this year and the pan-India footprint of SES Technologies

will help the company in boosting its India operations.

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