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Hip Street appoints SES as its national distributor

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DQW Bureau
New Update



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href="https://www.dqweek.com/hip-street-gets-a-country-head">Hip
Street, one of the leading digital
accessories brands has announced the appointment of SES Technologies
as its national distributor for its entire range of products. The
tie-up will help Hip Street to expand its reach through SES
Technologies' extensive channel network.

“We are extremely happy to appoint
SES Technologies as our national distributor. In addition to the
metros and A-class cities, the demand from B- and C-class cities is
also on a rise. With its presence across all geographies, SES
Technologies will be fetching in right value as far as our
distribution and channel objectives are concerned,” commented
Sandeep Ramani, Country Manager, Hip Street.

“SES at this juncture has
consolidated the product range in line with the strategy focused on
profitability for SES and the partners. We have come to a level where
we are adding product lines which have a synergy to the focused
product portfolio and are in line with the strategy. Owing to their
quality and an aggressive plan to target the mid and high segment of
users in India of Hip Street products will add an important product
category to our existing portfolio. Hip Street's products align
perfectly with our current portfolio enabling us to offer
well-rounded offering to our channel partners and will drive
incremental profitable revenue for our partners as well,” informed
Pradeep Thamman, Country Head, SES Technologies. Expanding the channel
partner base and
strengthening its market presence is one of Hip Street's key
agendas this year and the pan-India footprint of SES Technologies
will help the company in boosting its India operations.

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