HDS spins new strategy for the SMB segme

With the recent unveiling of its channel strategy, Hitachi Data System (HDS) plans to tap the SMB segment. Now it plans to focus on the SME segment and the opportunities in the e-governance applications. 

HDS has separated its offeri-ngs into two categories–core infrastructure and edge storage solutions. Core infrastructure is for a centralized storage solu-tion, where HDS will be using the Lightning 9900V range of products for the enterprise segment, which contributes 85 percent of its total business.

Edge storage or modular sol-ution is for distributed storage architecture using the Thunder 9500 products. HDS will try to focus on gaining exposure for these solutions in coming times.

According to the company, this will strengthen its focus into the SME market. “Using distributed storage, SMEs can store non-mission-critical data with Thunder 9500. The cost will be 50 percent cheaper than core products,” said Sunil Nawani, the newly appointed National Channels Manager for HDS in India. 

To strengthen its channels for the SME market, HDS will shortly announce its national distributor and has already appointed 25 partners in the tier two.

Talking about HDS’ USP, Nawani said that the company dwells on the technical excelle-nce and it promises investment assurance to its customers. “We have developed our products on an open standards platform to ensure interoperability with other best-of- the-breed produ-cts in the industry. Besides this, the products are scalable and do not require constant upg-rade investment, which trans-lates into a very low TCO,” he explained.

On the channel front, he said that the partners would be pro-mised a loyal relationship with double-digit margins and greater back-end rebates. The company also plans an exten-sive certification process for its channel partners.

Shweta Khanna

(CNS)