HCL Peripherals a Chennai-based
company and a leading manufacturer of IT products recently announced its foray
into the Northern channel.
The company is also a well-established player in the
complete-range-of IT products and solutions encompassing embedded and technology
R Srinivasan, GM - Marketing and Support said, "HCL
Peripherals has been the market leader in the OEM, corporate and public sectors.
Gearing up further on other business avenues - the company has devised its
strategic plan to go aggressive in the retail and distribution segment also by
penetrating into B and C class cities while simultaneously strengthening their
channel army and its expansion across India. HCL Peripherals has already
initiated measures to strengthen the North and the strategy implementation is on
a full swing.
VR Kirubakaran, National Manager - display products said,
"Right now we are keen and very focused on intensifying our presence and
product's reach in the North; Delhi as its base, the distribution network is
going to be stretched far and wide. The company has set the ball rolling and is
all set to conquer potential markets like Jaipur, Udaipur, Lucknow, Agra,
Dehradun, Bhopal, Jhansi, Jammu, Punjab, Chandigarh, Ludhiana, Jalandhar, Kanpur
and other areas, streamlining the North belt and making the market vibrant with
HCL-P display products sales.
HCL Peripherals recently declared the appointment of Ingram
Micro as their national distributor (for their display products: CRT and LCD
monitors/TVs, Plasma products and keyboards). They were selected based on their
understanding towards the local region's dynamics and strong network-spread.
Apart from their channel chain, HCL Peripherals also has been strategically
appointing some more selected distributors and dealers all across India and
making them realigned under the Ingram Micro's channel force to make the HCL
Peripherals channel force a large network army with deeper penetration.
"We have 35 regional distributor partners
Ingram Micro which we plan to increase this number to 50 by January 2006. We
directly deal with 1,250 plus dealer partner for our display products. Out of
this we have 200 plus dealers in North India and we plan to increase this to 500
by Jan—Feb 2006. The number of RDPs in Northern India would be increased to
25-30 by January 2006," said Kirubakaran.
In view of the above and to boost the channel selling, R
Srinivasan, GM- Marketing and Support, declared the business year 2005-06 as The
Bonanza Year of Channels and assured initiating necessary steps to see that all
HCL Peripherals products are maintained at higher standards of quality and at
affordable prices too.
Right now HCL Peripherals enjoys the monitors business - market share of 18
percent and is trying to garner 25 percent market share by mid-2006; to achieve
Rs 250 crore turnover from display products business alone. The company as a
whole including other divisions is aiming at Rs 360 crore turnover for the
financial year July '05 to June '06.
DQW News Bureau