HCL gets personal

HCL Infosystems announced the launch of 'HCL Mobile Excitement (ME)'. The
multi dimension initiative includes more focused marketing strategy towards
today's mobile customers and saw the launch of a new logo and TV commercial
focused around mobility and life-on-the-go.

All HCL Digilife stores and retail outlets will also be re-branded as a part
of this strategy. HCL also introduced world's first laptop with in-built 'One
Touch' service & support that offers service and self recovery features like
'One Touch support' and 'One Touch Recovery' incorporated into the product.

In the picture, Ajai Chowdhry, CEO and Chairman, HCL Infosystems at the
launch