GupShup launches Baisakhi icons and New Year greetings

GupShup Messenger introduced a wide range of celebratory icons for Baisakhi and New Year. These icons include Guru Nishan Sahib, Ekonkar and the sacred fire, dhols, dancing and crops. This Baishakhi, users can now greet their near and dear ones with specialized and expressive emoticons. Users can spread the warmth of joy and happiness with GupShup's unique, Baisakhi greetings and scenic emoticons depicting the true essence of Indian festivity.

"India is the land of festivals. Baisakhi is one of the important festivals celebrated with fun and fervour and marks the New Year. We are happy to enable our users to share greetings with their loved ones in a truly festive way," Beerud Sheth, co-founder and CEO, GupShup Technologies.

GupShup Messenger includes many innovative features. By combining public and private messaging in the same app, users can seamlessly switch and easily share messages with followers and friends respectively. The public messaging feature enables users to follow any of GupShup's numerous communities or post messages to their own. The private messaging feature makes the whole address book active and reachable, unlike other messenger apps that can only reach users that have also downloaded the same app.

Going further to give that personalized touch for the users, GupShup has come up with emoticons of Dhols and Dholaks, Dancing, Crops and Sword that further sets the festive mood for celebrations.

GupShup Messenger app bridges smart-phones and feature-phones - enabling users to reach every mobile device. The app combines public and private messaging in one place - enabling users to reach every friend and follower. Smart-phone users send / receive messages using the data channel, while feature-phone users send / receive messages using SMS. If the message recipientdoes not have the app, GupShup will deliver a text message to them free of cost.