GreenX Firewall spreads its wings

Seeing the market as slowdown an opportu­nity to drive low cost and resource
efficient products, Saket Kapur, MD, Green Vision is strategically promoting
GreenX Firewall. Initially, Kapur is targeting to sell one unit per day till
June 30, and July onwards the unit sale would be increased by two units per day.

The product was launched in July 2008 and has reached a base of 150 customers
till date. “We are planning to touch the target of 50 units per month, and while
reaching there, we are increasing our sales target as well. Looking at the
current market scenario, solution providers have to focus on cost saving
products that offer higher value to customers. Solution with higher price tags
will not move with ease at this time. Everybody is experiencing slow market and
therefore, we are primarily focusing on the home and govern­ment segment, which
have the requirement of firewalls but are keeping their budget low. This product
is rightly suited for them,” informed Kapur.

Speaking further on the market potential of GreenX Firewall, Kapur said that
most of the contemporary firewalls available in the market are targeted at the
enterprise segment. The vendors who are into this space are primarily focusing
on the corporate segment and therefore the prices are also high.

For Green X firewall, no licensing is required and it is an open system. It
is designed for the customers who are not inclined to spend on its
administration and regulation.

Talking about on the pricing module of GreenX, Kapur informed that for any
firewall the average cost is Rs 45,000, and it increases as the number of users
increase, whereas for this product the cost for this product is Rs 25,000 and
there is no variation in the price with the increase in the number of users.

Kapur is primarily targeting stock brokers and exporters in SMB space where
the number of PC users is high and the customers want cost-efficient operation.