Having engineered technology around enterprise data cloud solutions for
large-scale data warehousing and analytics, US-based Greenplum is now eying the
India market aggressively. While in 2008 the vendor focused on setting up a
technical team in India, Greenplum has extensive plans to set-up its marketing
team in India this year.
Elaborating on the company's business model, Keith Budge, VP & GM-Asia
Pacific & Japan, Greenplum stated, “We are aiming at having a direct presence in
India and will be appointing a host of system integrator and reseller partners
in the country.”
Budge further elaborated that Greenplum technology enables the customer to
perform high-scale data warehousing and analytics, and hence customers demand
for building data warehouse application depending upon the need .
Greenplum is looking at appointing SIs who specialize in various market
verticals, including banking, retail, manufac-turing among others. While Wipro,
HCL and TCS will be Greenplum's tier-1 partner, the company is in the process of
building an ecosystem of partners that will include tier-2 SIs and distributors.
Talking about enterprise data cloud computing, Keith mentioned, “While
virtualization has taken over the IT industry, the enterprise data cloud
computing will be the next trend that will be followed. It allows customers to
utilize and access data depending upon their needs. Our partners will require a
lot of support in terms of technical implementation and understanding business
processes of our the customers and can generate revenue by providing such
services.”
Throwing light on its go-to-market strategy, Kalyan Roy, Director-Sales,
India & SA, Greenplum pointed, “We will have a full-fledged sales team backed by
support team in India. Besides we are also looking at appointing regional
partners. Greenplum may also look at expanding its R&D in India and has already
put a product technical support team in Mumbai, that will offer a 24x7 support.”