Graphic cards have moved from luxury to must-have category in India

DQW Bureau
08 Feb 2011

We believe that the Indian
graphics market has remained strong and has seen growth of around
30-35 percent YoY and we expect that this momentum will continue for
years to come as we feel that there is a lot of room to grow. With
the rising need of more powerful mobile devices, NVIDIA sees an
exponential opportunity for growth in this segment. We also have
plans to build high- performance ARM-based CPU cores, designed to
support future products ranging from personal computers and servers
to workstations and supercomputers. ARM being the fastest-growing CPU
architecture in history, marks the beginning of the Internet era,
where every device provides instant access to the Internet, using
advanced CPU cores and rich operating systems.

We believe that graphic
cards have moved from a luxury category into the category of
'must-have' for all PCs, tablets and smart phones. No longer is
the demand for stellar graphics restricted only to avid gamers,
graphics professionals and tech-enthusiasts. This shift has been
driven by the increasing importance of visual computing to every part
of the PC and mobile phone ecosystem and in every form factor. Users
are now demanding graphics-rich content in every interaction with
their personal devices, from running mainstream applications and
operating systems to watching high definition videos and gaming.
There has also been a proliferation of 3D products and content. More
consumers now want to enjoy HD video content online.

The ability to harness the
power of the graphics processor for non-graphics tasks has also
boosted its relevance for consumers and professionals alike. More
professionals from animators to medical professionals, automobile
designers to photographers and architect are visualizing complex
data, hence it is now the era of Computational Visualization. NVIDIA
has been working to deliver more value from our graphics card. Our
CUDA architecture, which gives application developers access to the
parallel processing power of the GPU (graphics processing unit) for
computational tasks, is now well established. The GPU has evolved as
a many-core processor to handle graphics processing, an inherently
parallel application in which many similar tasks are performed at
once. Stereoscopic 3D is another huge trend right now. We announced
NVIDIA 3D Vision, two years ago and in that time we have seen 3D
gather incredible global momentum. NVIDIA has also announced a new
Web community dedicated exclusively to 3D content, enabling users to
enjoy stereoscopic 3D videos and photos while using a 3D-enabled PC
or notebook. Also, in an attempt to bring 3D content available on the
Internet to 3DTVs, NVIDIA has also launched the 3DTV Play software,
which allows users to connect NVIDIA 3D Vision-enabled notebooks and
desktops to 3D HDTVs for the ultimate high-definition, big-screen
entertainment experience.

The graphics market is
slated to grow by leaps and bounds in the next few years. With more
and more devices requiring the support of graphics-based on consumer
demand — like tablets and super phones, OEM manufacturers will
depend on the graphics market to provide cost-effective, yet superior
quality solutions.

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