Government to drive energy efficiency initiatives

DQW Bureau
New Update


Flagging off the launch of its India Chapter, Climate Savers Computing

Initiative (CSCI) held a small gathering in New Delhi to inform the media about

its plans. At the event were government officials, officials representing IT

bodies and senior members of IT companies.

(L-R) Dr Ajay Mathur, Director General, Bureau of Energy Efficiency; R

Ravichandran and Praveen Vishakantaiah of Intel, Dr Pat Gelsinger, CSCI

global special invitee; Seema Arora, Head CII-ITC centre for Sustainable

Development; Annapurna Vancheswaran, Director, TERI; Faisal Paul, Head-ESS,

HP; Maheh Bhalla, Director Consumer Business, Dell, Rahul Bedi, first

Chairman of CSCI India and Vinnie Mehta, ED MAIT pledge to promote smart

technologies and best practices and sensitize organizations and individuals

towards adopting power management techniques

What was notable was that the CSCI had a measurable and accountable goal for

India. Speaking about the goal, Ravi Singh, Co-Chairman of CSCI India and CEO

and Secretary General of WWF India said, “In India, our target is to reduce 40

lakh tons of carbon emission over the next three years. We are partnering with

companies to educate users and consumers organizations. We hope that with the

involvement of the government we can take on initiatives that India will



The government's role in mooting green IT cannot be underestimated, and that

was why government officials had been roped into the event. One of the important

initiatives that are being undertaken by the government is that of energy

efficiency labelling.

“Beginning January 7, 2010 four energy intensive appliances/products will

come under the mandatory labelling. The list includes ACs, fluorescent lamps

distribution transforms and refrigerators. By July 2010 three more important

energy guzzlers-color TVs, LPG stoves and electric motors will also come under

this labelling,” shared Jairam Ramesh, Minister of State for Environment and

Forests, who was also the Chief Guest of the event. Ramesh added that this was

the first time something of this sort was being made mandatory for energy

efficiency, but that it was an important step.

Earlier this year in May, during a meeting that was organized by Bureau of

Energy Efficiency (BEE), under Ministry of Power, Government of India, BEE

proposed implementing energy efficiency standards on PCs and laptops. The labels

would indicate the consumption of energy by each unit.


Shedding light on the progress of that initiative, Vinnie Mehta, Executive

Director, Manufacturers' Association of IT (MAIT), said, “We need to have a

system in place for labelling. It entails a number of activities like coming out

with ratings, setting standards and creating various committees. The BEE has

appointed an apex committee. We are looking at the areas we can work on to

increase power efficiency such as power supply and processors.” Asked when this

rating would come into effect and be made mandatory, Mehta said that so far only

one meeting had been held and they had not progressed further.

Dr Ajay Mathur, Deputy General, Bureau of Energy Efficiency spoke about the

need to mould the initiative for local languages. “This is an important step in

reaching out to not only users but also channels and retail sales. If there is a

need for us to come in and provide training in various languages we will do so,”

said Mathur.

The panel discussing how everyone can contribute to the green cause

During the last meeting in May, 2009 BEE was said to be forming two

committees to take care of the implementation process-the steering committee and

the technical committee. The steering committee would comprise MAIT, Nasscom,

Delhi-based Progressive Channel Association of IT (PCAIT), Mumbai-based Trade

Association of IT (TAIT) as well as the PC manufacturers. The technical

committee would comprise laboratories across the country, who will set the

technical standards.