Cashback and coupons website ‘CashKaro.com’ has rolled out the 2nd edition of 'People's Choice Survey’ and the 2014 year results reveal the top online shopping festivals, factors that encouraged online shopping and the most preferred e-retailer across various product categories, among other insights.
The survey which was conducted at a pan-India level saw a participation of more than 2,000 people. The respondents were from both metros and tier I, II and III cities with 65% males and primarily between the age group of 18-30 years.
Commenting on the survey Swati Bhargava, co-founder, CashKaro.com said, “The 'People's Choice Survey’ is an annual report by CashKaro.com in an attempt to identify key trends in the world of online shopping in India. This year the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers, the Flipkart-Myntra merger and mega sale days like GOSF, Flipkart’s Big Billion Day and more. It comes as no surprise that GOSF was the most favorite shopping festival, with 42% respondents in favour and Flipkart’s Big Billion Day was not far behind with almost 40% votes. Amazon.in wore the crown of the most popular website and Cashback & Deals was the favored factor to shop online among consumers.”
It is a very exciting time to be in Indian ecommerce right now and the industry is excited for an even bigger and better 2015. CashKaro.com alone has witnessed an overall growth of 1000% in traffic and 500% increase in revenues in the past 12 months.
Top Online Shopping Festival 2014 (in terms of deals & offers)
- Google “Great Online Shopping Festival’’ 2014 – 42%
- Flipkart Big Bllion Day – 40%
- Snapdeal Big Savings Day – 10%
- Diwali Dhamaka Sales by various retailers – 8%
Best e-commerce website of 2014 (overall positioning)
Factors that encourage consumers to shop online
- Cashback & coupons à 30%
- Discounted prices à 23%
- Variety/options à 13%
- Convenience à 12%
- Payment options à 12%
- Easy Return Policy à 10%