Google targeting agencies and SMBs?

Google has announced the global launch of Google Partners program. The program is a part of Google's continuing efforts to build an ecosystem to help small-to-medium businesses gain from the Internet.

With this initiative, Google aims to invest in helping agencies and web professionals receive the training and access to resources necessary to help their clients succeed on the web.

Kodukulla Suryanarayana, head of SMB Sales, Google India, said, With the launch of Google Partners, we have brought together our existing support programs under a new platform. We are making it easier for agencies to access Google resources, training, and support all in one place. During the last three years, we have significantly ramped up the efforts to have a large footprint of agencies that support thousands of small businesses in India.

With this new initiative, we are rolling out a global and a more comprehensive partner initiative which will help our agencies to scale their efforts and offer small and medium businesses the most advanced and latest technologies. This will help us to grow the base of our partners in India, Suryanarayana added.

Google Partners initiative will reward agencies' hard work by helping their business grow. The initiative will also help agencies to demonstrate that they have mastered best practices and will help them to earn the Google Partner badge and the trust of their clients.