Google has announced that ahead of the Lok Sabha Election 2019, it is bringing more openness to election advertising online and enabling voters to get the election-related information they need.
To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library.
These will provide comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent. The India Political Ads Transparency Report and Ads Library will go live in March 2019.
The updated election ads policy for India will require advertisers that are running election ads in India to provide a ‘pre-certificate’ issued by the Election Commission of India (ECI) or anyone authorized by the ECI, for each ad they wish to run.
Further, Google will verify the identity of advertisers before their election ads run on its platforms. The advertiser verification process will begin on 14 February 2019. Advertisers can refer to the India India election ads policy for more details.
Elaborating on these policies, Chetan Krishnaswamy, Director - Public Policy, Google India said, “In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world. In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process.”
In the build-up to elections, people need useful and relevant information to help them navigate the electoral process.
For the Lok Sabha Election 2019, Google will make electoral information from the Election Commission of India and other authoritative sources easily discoverable on Search.