Go Vivid with Sony VAIO E series

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Sony India announced the launch of VAIO E series laptops. They are
available in a  variety of screen size and configurations. These
laptops come with vibrant, glossy and matte colour variations as well.

Sony will also be launching a brand campaign called 'Go Vivid' with its
brand ambassador, Kareena Kapoor to mark the launch of these new
laptops. Her exuberance and vivacious personality brings in a direct
connection to the vibrancy of VAIO E series colours. Masaru Tamagawa,
MD, Sony India, said, “With vibrant, colorful looks, the new E series
laptops are perfect for everyday browsing, blogging or enjoying one's
digital media collection. He further added, “With the message of 'Go
Vivid', brand VAIO sets a befitting tone with youngsters making them
the proud owners of great looking and vibrant laptops. Our brand
ambassador, Kareena is a cool youth-icon who exudes a tremendous sense
of style that resonates well with brand VAIO.” The brand ambassador,
Kareena Kapoor said, “'Go Vivid' is an expression that transcends
simplicity, and highlights the vivacity of life. Vivid is standing-out,
it is being truly bold, refreshing and effervescent and that is why I
see a direct connect of these laptops with my personality.” 

The basic colors, black and white, with square gradation finishes are
complemented by the glossy vivid colors, blue, pink, green, black and
white with dot gradation that demands attention when you are out. A
silvered VAIO logo 'floats' on the notebook's top panel, giving the
depth and the richness. 

The E Series is available at a starting price of Rs 34,990 for both
35.56 cms and 39.37 cms screen size, respectively. The new range of
notebooks will be available across Sony Center stores and retail
partners in the country.