Gigabyte to open service centers

In line with its strategy to increase

its footprint in the market, href="https://www.dqweek.com/channel-incentives-key-to-gigabyte-s-success">Gigabyte

has tied-up with Chennai-based

Accel Frontline. The company has plans to promote its new motherboard

range.

Explaining the rationale behind this,

Sunil Grewal, sales head, Gigabyte Technology India, shared that they

are also planning to open up 6 exclusive service centers for the new

set of motherboards in Mumbai, Bengaluru, Delhi, Kolkata, Hyderabad

and Kochi. These exclusive service centers will help Gigabyte in

creating a good understanding of the new set of motherboards for its

customers.

“We have tied-up with Accel for the

exclusive selling of 2011 select motherboards. Gigabyte has

standardized these features across our entire range of motherboards

featuring '2011 Select Motherboard' logo, based on the Intel H61, P41

and G41Express chipsets, as well as NVIDIA M52 and M68 chipsets for

the AMD platform. Key Gigabyte technologies featured in these

motherboards include class-leading 4-phase power design,

next-generation high quality components including lower RDS (on)

MOSFETs, ferrite fore chokes, and Japanese solid capacitors,

proprietary Dual BIOS 3TB+ HDD technology, Realtek ALC889 audio

codec, which provides 108dB signal-to-noise ratio (SNR) with 7.1

channel sound playback, 3x USB power and much more,” said Grewal.

Sharing more news on the same, Grewal

said that 90% of their business comes through channels and they have

a set up of 140-150 premium partners. Gigabyte claims to make 18-20%

of its business from Mumbai and 7-8% from Bengaluru.

“We are the major player in the

motherboard range and we are proud to say that we have the best

products. Channel is very important to us and we are also planning to

increase our channel base in the timeline,” added Grewal. Talking

about the market strategy, Grewal clarified that they are also

planning to hold channel meets and roadshows, which will help them in

building relationship with channel partners.