Gigabyte to increase channel base in upcountry locations

href="https://www.dqweek.com/gigabyte-announces-awards-for-end-users">Gigabyte
is targeting an expansion in
the upcountry regions in western and eastern India as a part of its
channel strategy for FY 2010-11. The company is looking forward to
appointing at least 53 more partners in tier-2 locations.

“As part of our channel strategy for
this year, we will be focusing on maximizing the RoI of our partners
primarily through style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">promotional
activities apart from running normal training programs. However, this
year, we will be focusing mainly on the educational vertical where we
are planning to intensify our marketing activities,” said Rajan
Sharma, GM-Sales and Marketing, Motherboard Unit, Gigabyte. The
move came in soon after Gigabyte launched its range of motherboards
based on the AMD 890FX style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">,
880G and
870 chipset range. While href="https://www.dqweek.com/amd-launches-12-core-magny-cours-processor">AMD
launched the series of its maiden
style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">six
core desktop processor
titled the Phenom II X6, the company selected Gigabyte as its launch
partner.

In the metro markets the company has
been facing negative volume business and hence, the company is keen
on focusing on the upcountry markets. Talking about the same, Sharma
added, “We will focus on 35 cities this year with a target of seven
to 10 markets every month. The metro markets have an informed channel
base and the market is saturated. Hence, the opportunity of growth
lies in the upcountry locations.”

With the business liaison with AMD in
place, where the latter is focusing on products targeting
high-performance PC enthusiasts, Gigabyte is optimist about its
growth in the tier-2 cities, with the backdrop of a declining volume
sale in the metro markets in the desktop motherboard segment.
Gigabyte registered an approximate 40 percent consolidated growth
last FY, where about 80 percent of its total business accounted from
its channel base. This year, the company is targeting to have at
least 35 percent consolidated growth besides 25 percent growth in its
desktop motherboard business.

Even as Sharma confirmed that channel
incentives will continue to remain at the same level compared to the
previous FY, the company will be focusing on the training needs of
its partners. “In terms of region, we will be focusing on the
western markets in Gujarat and Maharashtra and the eastern markets in
the Bihar, Jharkhand, Assam and Orissa belt,” Sharma concluded.