Gigabyte to focus heavily on channels

With the view to give quality products to consumers at
reasonable prices, the product range of Taiwan-based Gigabyte Technology is all
set to hit the Indian IT market. It is coming up with all its product range that
includes motherboards, graphics accelerator, desktop platform solution and
server platform solution.

The company is focusing very heavily on its channel
partners. In this regard, it recently appointed its three distributors in the
country–Cyberstar in New Delhi, BioLAN in Mumbai and Tirupati in Calcutta.
These distributors will further appoint resellers in their respective areas and
provide them training and support.

Said Kevin Chiou, Account Manager, Gigabyte, "We
are not expecting much revenue generation this year but we want to make our
presence felt in the Indian market through our vast range of products."

The company is also planning to push the P4 compatible
motherboard in the market aggressively in the next six months. "We have the
advantage as our motherboards are already P4 compatible while it will take
sometime for the competitors to come with such motherboards," pointed out
Chiou.

Gigabyte motherboards also have dual BIOS chips. For
simplicity they have named one as primary chip and the other as secondary chip.
If primary BIOS fails, the secondary BIOS automatically takes over when the
system boots up next time with virtually zero down time. The motherboards also
have a utility of the upgrade, which the user can download and upgrade in
realtime.

The company is also very much focused on quality and
service. In this regard it is planning to embark on a sustained activity to
create awareness in the market and amongst its target customers. Gigabyte will
also create recall value through advertisements especially in print media.
"For advertising and awareness campaigns we already have marketing
department fund which we will use as and when it is required," said Chiou.

The company is developing AGP-enabled chipset with
NVIDIA, the AGP manufacturing company. These chipsets will be designed to be
compatible with the AMD processors.

(CNS)