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Gigabyte India to expand its channel and reseller network in Q4

author-image
DQW Bureau
New Update





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face="Times New Roman, serif">After

having witnessed about 150 percent in the tier-2 channel redemption

of its Value Partner Program (VPP), href="https://www.dqweek.com/gigabyte-triples-number-of-resellers">Gigabyte

India has now planned to

increase its channel base from 2,000 to 2,500 plus in the fourth

quarter of this fiscal.
face="Times New Roman, serif">Rajan

Sharma, GM-Sales and Marketing,
face="Times New Roman, serif">Gigabyte face="Times New Roman, serif">

Technology India said, “With an
face="Times New Roman, serif">

overwhelming response from the channel community across the country,

over 850 resellers took advantage of the Q3 program, compared to 300

in the Q2 program.
face="Times New Roman, serif">Following

the success of the Gigabyte's Q3 VPP, we also
face="Times New Roman, serif">look

forward to taking our reseller redemption base to over 1,500.”

face="Times New Roman, serif">The

Q3 scheme was extended to include tier-2 and 3 regions across states,

such as Maharashtra, Jammu & Kashmir, Uttar Pradesh, Rajasthan,

Bihar, Madhya Pradesh, Gujarat, Kerala, Punjab, Tamil Nadu, Delhi,

West Bengal, Karnataka, and Andhra Pradesh.
color="#000000"> lang="en-IN">

size="3">Talking

about the scheme's success, Sharma explained that the scheme not only

has gained a wide geographical penetration, but also has witnessed a

graduation of
face="Times New Roman, serif">a

large number of resellers from Value Partners to Premium Partners.

Sharma said, “
face="Times New Roman, serif">This

program is intended to ensure consistent ROI for channel base.

Channel partner has the advantage to choose his points based on the

product purchase and maximize their returns.”

face="Times New Roman, serif">According

to Sharma, the company is channel focused and currently, 85 percent

of the company's business is driven by channels. Further talking

about the future plans of the company Sharma said, “We look forward

to enhance and increase our presence in non-metros by focusing on

visibility, availability and channel penetration. We are also looking

at increasing our premium partner base across locations.”

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