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having witnessed about 150 percent in the tier-2 channel redemption
of its Value Partner Program (VPP),
India has now planned to
increase its channel base from 2,000 to 2,500 plus in the fourth
quarter of this fiscal.
Sharma, GM-Sales and Marketing,
Technology India said, “With an
overwhelming response from the channel community across the country,
over 850 resellers took advantage of the Q3 program, compared to 300
in the Q2 program.
the success of the Gigabyte's Q3 VPP, we also
forward to taking our reseller redemption base to over 1,500.”
Q3 scheme was extended to include tier-2 and 3 regions across states,
such as Maharashtra, Jammu & Kashmir, Uttar Pradesh, Rajasthan,
Bihar, Madhya Pradesh, Gujarat, Kerala, Punjab, Tamil Nadu, Delhi,
West Bengal, Karnataka, and Andhra Pradesh.
about the scheme's success, Sharma explained that the scheme not only
has gained a wide geographical penetration, but also has witnessed a
graduation of
large number of resellers from Value Partners to Premium Partners.
Sharma said, “
program is intended to ensure consistent ROI for channel base.
Channel partner has the advantage to choose his points based on the
product purchase and maximize their returns.”
to Sharma, the company is channel focused and currently, 85 percent
of the company's business is driven by channels. Further talking
about the future plans of the company Sharma said, “We look forward
to enhance and increase our presence in non-metros by focusing on
visibility, availability and channel penetration. We are also looking
at increasing our premium partner base across locations.”