Goa IT Business Association (GIBA) which has extended full support to fight against predatory pricing, met all major national distributors (NDs) on Monday and informed them about the purchase restraint call given by the FAIITA.
“We met branch managers of all major NDs located in Goa and submitted them a letter regarding the purchase restraint. We explained them the need for the action and sought their support”, said Mr. Sudheer Prabhu, General Secretary of GIBA.
Mr. Prabhu said that GIBA members highlighted the concerns of traditional channel partners about predatory pricing. He said that NDs could put pressure on vendors to control prices as high difference in prices is also affecting their businesses.
“Most of the NDs expressed concerns over less billing by the Channel. They also said that no partner placed order on Monday. The response from partners made our first day of protest successful”, he said.
Mr. Prabhu said that many retailers and dealers have supported GIBA and sought more time from customers for delivery of goods. On a query that how GIBA would appeal those retailers who were not part the association to stop purchases, he said major dealers and resellers are associated with GIBA and they have extended their full cooperation the association. However, he said that the association could not compel non members to participate in the protest.
Federation of All India IT Association (FAIITA) gave a call for indefinite purchase restraint on Monday. FAIITA has issued a voluntary advisory to the associations across India and appealed them to direct their members to refrain from purchasing fresh stocks w.e.f. 15th December onwards from vendors and national distributors.