Aladdin Multimedia, one of the leading distributors of computer games and
educa-tional software in India, has tied-up with Hyderabad based Gametrix
Entertainment Pvt Ltd to create a major breakthrough in the mobile gaming world
by launching scratch cards for downloading games and other mobile enter-tainment
con-tent on mobile phones.
For the first time in the country, Aladdin Multimedia will enable users of
J2ME/GPRS-enabled mobile phone models to download games starting from as little
as Rs 10 per single user game, irrespective of the network operators they
The scratch cards to be launched by Aladdin Multi-media are priced in
denomina-tions of Rs 49 and Rs 99 and allows the User to download contents of
their choice up to the credit on the card.
The Scratch Card 'access code' can be used by more than one handset to
download content as long as there is a credit balance on the card. With no
expiry date on its usage, they also serve as perfect gifts to friends and
The Scratch Cards will be available at most retail outlets selling mobile
prepaid cards across the country by next week.