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Genius names Sanghvi electronics as ND

Genius has appointed Sanghvi Electronics as its national distributor. The move is part of the company's strategy to scale aggressively and widen its reach across the country.

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DQW Bureau
New Update

Genius has appointed Sanghvi Electronics as its national distributor. The move is part of the company's strategy to scale aggressively and widen its reach across the country.

As Sanghvi electronics brings local expertise and extensive market reach to the table with its footprint across 20 cities and an enormous T3 channel network. With quality brands like Toshiba and Western Digital under its belt, experienced staff and a projected turnover of Rs 350 crores, Sanghvi Electronics stands as an ideal partner for Genius to expand its reach across the country. The appointment by Taiwanese giant is a step forward towards achieving the vision of being among the top 3 players in the computer peripherals and smart phone accessories segment in the next 3 years.

Commenting on the development, Gaurav Mathur, country business head (India), Genius, said, ‘The tie up with a strong player like Sanghvi Electronics Pvt Ltd is a significant development for Genius and offers us the opportunity to reach out to more channel partners across the country and ultimately end customers. We hope to leverage Sanghvi Electronics' strong distribution network, experienced manpower and solid financial position, to achieve our vision of being among the top 3 players in peripherals and smart phone accessories business in India in the next 3 years.

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