Fujitsu to appoint NDs, resellers

To evolve as a leading player in the Indian market, Fujitsu is revamping its

operations and is in the processes of appointing channel partners across the

country. Pallab Talukdar, CEO, Fujistu India informed that the company plans to

appoint national distributors as well as resellers, depending on the marketing

plans and potential of the partners. However, he refused to share the number of

total channel partners that Fujitsu is planning to appoint by end of the year.

“The number of channel partners or appointment of any national distributor is

yet not finalized and it will be announced as and when it is finalized,” he

said.

To start with Fujistu will be appointing resellers in the leading metros of

the country and would then move towards the upcountry market.

“We are targeting the tier-2 cities as well and will be appointing partners

there also. However, the specific cities is yet to be disclosed,” he said.

Talking about the potential of Indian market he said, “In spite of the

slowdown, Indian market is moving fast in comparison to the rest of the world.

It is an emerging market and a lot of investments are being done here. Hence,

Fujistu is aiming to leverage its market opportunities in India but it would be

a gradual process. Fujitsu is getting started in India in a robust manner and

its strategy would be to address the market in a structured way.”

When inquired with Talukdar about the challenges he is expecting to face in

the country he said, “The market is highly competitive and Fujistu is not a very

well-known brand among consumers. Therefore, we will have enhance our branding

and presence among the end customers. We will expand in a phase-wise manner.”

Besides appointing and expanding its channel base Fujitsu is also looking

forward to increasing its headcount in India, currently 60 in total. The product

portfolio of Fujitsu includes servers, storage, desktops, notebooks,

workstations and peripherals in the Indian market.

Till now, Fujitsu was distributing its products in India through various

distributors in an unstructured manner.