Fujitsu to become a 250 mn Euro company in India by 2015

Fujitsu Technology Solutions, a part of the Fujitsu group, has announced its 3 key pronged strategies for the next 3 years at the company's recent forum for partners, staff and customers held at the International Congress Center in Munich, Germany from November 9-10, 2011.

The company had shown its firm commitment and passion for its hardware business, in front of the massive gathering of around 10,000 people including its partners, customers and analysts from almost 80 countries. However, strategic customers and partners from India attended the event.

Rolf Schwirz, CEO, Fujitsu Technology Solutions in his keynote delivery outlined 3 main strands from his strategies for the year 2015. First-the company will be investing and looking at organic growth for improving operational excellence and investing more into sales, maintenance services and redesigning the internal processes. The second strategy, which holds more importance for the Indian market, is its focus to expedite its business operations in emerging countries and the third and last is growing the solution offerings and aggressively entering the cloud.

After the completion of Siemens Fujitsu joint venture in 2009, Fujitsu has been transformed into Fujitsu Technology Solutions. It has increased its revenue to 4.38 bn Euro and has marked the most profitable mid-year revenue in the company's history.

In an exclusive interview with The DQ Week, Schwriz said, "Fujitsu has never had any holistic approach for the emerging or regional market. Having said that, this year we have seen 200% growth in the Indian market, despite the fact that we began our India's operation in the year 2009. Nevertheless, we are not too late yet and our plans and ambitions are too high for the Indian market. We want to become a 250 mn Euro company in India by 2015. It is like an explosion for us. However, presently, the contribution coming from India is very low."

He further added, "Next year, we are looking at the acquisition of local companies in India for our services business. Presently we are understanding the market and soon we will announce our first acquisition in the Indian market."

Giving more insight on the plans specific to the Indian market, Dubai based Niamh Spelman, senior VP, Emerging Market, Fujitsu Technology Solutions, said, "This year our plans for the Indian market is to be the first on the block. We were under- represented in India and had a small presence in the Indian market, in spite of our Pune based global delivery center which is catering to our global customer's services and contributing massively to the overall global revenue. However, our share in the domestic market is still not significant. Hence, one of our key initiatives is to penetrate the local market with the help of local team. Our focus is to penetrate business hubs and then get into local territories significantly, and the development of channels in a big way."

"In emerging countries like China, Russia, and Middle East, we have set our target to double up our growth by 2015. We want to double our business in emerging markets by 2015. We are currently a 800mn Euro company in revenue, but want to be a 1.6bn Euro company by March 2015. But in India, we have already achieved 200% growth and our next plan for India is to see a 10-fold growth in the next 3 years," concluded Schwriz.

(The author was hosted in Munich, Germany by Fujitsu.)