Friday Corporation installs TriVium’s eCRM Solution

TriVium India, an eCRM product company, has announced that Friday
Corporation, an Indian end-to-end content and information service provider has
chosen TriVium's SimpleRM, to automate and streamline its marketing and sales
operations. SimpleRM is a web based CRM solution that will provide Friday
Corporation with a robust technology platform across customer touch points. The
solution will drive Friday Corporation's growth in the corporate information
services segment where the company has plans to introduce a wide range of new,
advanced and more powerful content solutions.

SimpleRM will help Friday Corporation efficiently manage, track warehouses of
databases and flatten reporting structures within the organization thereby
ensuring faster response times and greater customer satisfaction.

Elaborating the advantages of SimpleRM, Arun Maheshwari, CEO, TriVium, India,
said, “The formula for success remains the same functionally rich, easy to
use, fast to implement and affordable CRM solution which will help Friday
Corporation in acquiring, retaining and growing customer and partner
relationships. SimpleRM s web-based technology helps integrate sales, marketing
and service groups, through various channels like voice, fax, email, web or PDA.”

Talking on the rationale behind selecting SimpleRM, Vishal Dhar, CEO, Friday
Corporation, said, “In keeping with the company’s strategy to tap the
corporate information services segment, we needed a sound infrastructure
platform to streamline operations to enhance productivity, efficiency and ensure
faster response times across our offices. Value added features of SimpleRM like
campaign management, partner management, database management, and Web based
access across the offices were some of the parameters that helped us select
TriVium s eCRM solution.