Fraser to embrace channels

Fraser Techno Circuits Ltd, a power-related solution provider, is taking
channels route to grow its business in the market. It will appoint 15 to 20
channel partners in over eight cities, by this year-end. "We will have two
resellers in each city such as Kolkata, Bhubaneswar, Hyderabad, Pune, Cochin,
Chennai, Mum-bai and Delhi, and we expect them to bring in significant business
from the local cha-nnel market," dis-closed Narendra Damani, Director,
Fraser Techno Circuits. The company projects a reve-nue of Rs 3 crore from
channel business by March 2006, while its overall turnover target for the year
would be Rs 12 crore.

The company wants to market multi-socket outlets, surge protectors and travel
accessories through channels. It is currently engaged in aggressive campaigns to
promote its products among the resellers. "We are brining in a new range of
power strips with volt meter, temperature feature, USB port and easy plug-n-play
options, which will be marketed again through channels," he said.

Recently, the company tied-up with two UK-based firms-IDC Plugs Ltd and
Burland Solutions to market their range of products in the country. "We
have also signed a joint venture (50:50) with Burland to manufacture their
products here in India. Currently, we are working on the setting up of
manufacturing plant in Bangalore and Burland will support us in designs,
technical expertise and manufacturing practices, am-ong others," said
Damani. Fraser Techno Circuits is also eyeing overseas market and wants to
establish offices in Malaysia and Dubai, in the next six-months.

The company is basically into four main areas of busi-ness such as office
electrics, data center products, surge protectors and travel acce-ssories
(laptop solutions). It is an OEM supplier to many leading brands and solution
providers, besides directly into end-user business. Last year, the company
registered a turnover of Rs 2 crore and it plans to double it for the current
fiscal.

S Gopikrishna

Bangalore