Forrester acquires Springboard Research

Business and

Technology research company Forrester has acquired Springboard

Research, a research and advisory service provider. A former division

of Knowledge Platform, Springboard Research has its HQ in Singapore

and has offices in New Delhi and Beijing. The takeover discussion had

started a few months back and Forrester had given Springboard some

targets to achieve before finalizing the deal.

After making

the formal announcement of the acquisition, George F Colony, CEO,

Forrester said,“The Springboard Research acquisition expands

Forrester's expertise and coverage. Springboard's research, data,

and advisory products strengthen our offering for vendor strategy

professionals, helping them plan, market, and sell their global

offerings. This acquisition deepens our knowledge of the Asia Pacific

region, and it formalizes our entry into China.”

With the

addition of Springboard Research, Forrester's clients will now have

access to more local expertise and deep buyer insight in the region.

Springboard's 48 employees, including 36 research professionals and

its entire leadership team, will join Forrester.

“We are

very excited to become a part of the Forrester brand. The two

companies share transparent, flexible cultures and high standards to

ensure we produce top-quality research and provide differentiated

advice to our clients to help them become more successful,” said

said Dane Anderson, CEO, Springboard Research.