Flipkart announced the launch of one of its largest campaign for sellers Apne Sapne Jee Kar Dekho. A first-of-its-kind, the campaign aims at educating entrepreneurs/manufacturers/SMEs about the advantages of getting their business up on Flipkart’s platform.
In recent years, ecommerce marketplace has emerged as a key opportunity for sellers to access a wider customer base. Targeted at both metros and non-metros, this campaign focuses to give sellers a more holistic view of ecommerce and encourage them to be a part of this growing ecosystem.
With a nation-wide reach, online is fast becoming an added channel that a lot of offline sellers are adopting. ‘Apne Sapne Jee Kar Dekho’ will help sellers understand the ease, convenience, and opportunity for growing their business in this space.
As the ‘new age platform for every entrepreneur’, Flipkart through this campaign will help new sellers with fast-track registrations to the platform, and additionally provide special support services—such as dedicated pick-ups, product shoots, training on platform usage, payments, etc. This month and a half long, 360 degree campaign will be live in over 15 key cities in India.
Ankit Nagori, Chief Business Officer, Flipkart said, “Over the last few years our efforts have been on creating a robust ecosystem that encourages sellers to grow their businesses on the Flipkart marketplace. With the launch of ‘Apne Sapne Jee Kar Dekho,’ we want to educate sellers and help them understand the dynamics of taking their business online. In 2015, our focus is to make the Flipkart selling experience more exciting, seamless and beneficial for sellers.”
“Furthering our aim to expand our seller portfolio to 1,00,000 this year, we are confident that this mass media campaign will offer us better reach across the nation and help us reach this target.” Ankit further added.