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Fenda to grow its channels in west and south

Targeting to venture into south and west India apart from its enhanced focus on the east, Fenda Audio Pvt Ltd (FAPL) is eyeing atleast 50% YoY growth this CY following its ambitious channel expansion plans in place.

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Avishek
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Targeting to venture into south and west India apart from its enhanced focus on the east, Fenda Audio Pvt Ltd (FAPL) is eyeing atleast 50% YoY growth this CY following its ambitious channel expansion plans in place.

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Presently having more than 50000 channel partners and 180 city distributors, FAPL is considering a further expansion into Tamil Nadu, Maharasthra, Chatisgarh and West Bengal targeting to increase its channel base phenomenally.

"We have not been very active in Tamil Nadu and parts of western India but now we are considering a serious expansion drive across west and south India. Besides appointing channel partners, we'll also consider for city distributors and have plans in place for international markets as well", said Rajesh Bansal, director, FAPL.

However, although the projected growth percentage seems impressive enough, Bansal said that the company had actually targeted for a higher growth rate but owing to the dollar appreciation, the general inflationary tendency in the market and the stock exchange performance this CY, the actual growth percentage has come down.

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Besides its operational market in India, FAPL has set up bases across the Middle-East and will be shortly launching its operations in Africa this CY with potential new models of speakers and sound-bars under consideration for these markets.

"There is lot of content stored over the cloud including music and I feel that the future of sound technology is in live music streaming directly though the speaker devices. Hence, we might consider launching new speaker varieties whereby the LAN cable cord can be directly put in to the speaker jacks for an actual live streaming", Bansal said.

However, these models are unlikely to be launched soon in India.

The company had registered a growth of a CAGR of 68% FY04-12.

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