F-Secure goes channel intensive, reinvents strategy

F-Secure plans massive recruitment of channel, Amit Nath initiates aggressive channel strategy

F-Secure is making every effort to woo channels and how! Under the leadership of Amit Nath, the new country manager who took over about 8 weeks back is determined to make F-secure a channel centric organization. It's a new arena for F-secure so the challenges are big but Amit Nath wants his organization to turn into a channel driven corporation.

In order to execute this strategy, F-secure is currently organizing roadshows in 4 tier-1 cities including Chennai, New Delhi, Hyderabad, and Bengaluru. Amit Nath, the country manager, India and Saarc, F-Secure emphasizes, " We want more partner participation and we want to know what a partner wants. We want the entire partner ecosystem to be supported."

Targeting almost every vertical including mobility, banking, governance, etc, however the strong focus is SMB. The small and medium businesses provide plethora of opportunities and that's what F-Secure want to seize to the fullest.

Right now, the target is massive recruitment of channel Indiawide. F-Secure aims to deploy channel network in each city. However, they are recruiting sub-distributors in every region through which they connect with the channel partners. DuBuy has been appointed as the sub-distributor in South. The company stands tall on its unique business model and innovation