Eurotech to expand channel base

DQW Bureau
New Update


Bengaluru-based technology distribution

company Eurotech Technologies is planning to expand its channel base

in India. Sharing channel plans, Anuj Jain, MD Eurotech said, “We

are now gearing up for the next phase of market growth and expansion

plans in the country. There is a large base of customers in the

tier-1 and tier-II cities and a huge need for IT infrastructure.

Keeping this in mind we are looking for expanding our presence.”

Eurotech offers enclosures and

networking components along with enterprise solutions for SMB's.

The company has its branches in Hyderabad, Chennai and Delhi.

Elaborating on the company's focus Jain said, “This year our

focus is on the entire range of new products and channels. The

channel program represents a core component of our overall strategic

investment in channel resources. Our program will enable and support

channel partners by providing access to key marketing and sales

tools.” Eurotech is also planning to conduct

road shows and seminars across the country.

Jain is looking at channel and consumer

connect programs for its better pricing and delivery terms. He added,

“With enhanced relationship and with an access to global industry

participation we will garner national and international recognition

and access to early business critical information from the vendor.

Additionally we do co-branding, joint event participation, provide

access to complete product and services portfolio, and also share the

market insights.”

Eurotech has recently appointed four

channel streams across metros (Bengaluru, Hyderabad, Chennai and

Delhi). The company is planning to scale up its channel partner base

across tier-2 cities in India. Jain remarked, “We are looking

forward to appoint three to four SIs and more channel partners.”

The company is on the lookout for channel partners who are aggressive

with a sound technical background, as well as having a strong market

presence in the up-market cities of the country.