eSys mulls computer assembling unit in India 

Listening to the highpitched hardware call from the government segment,
Singapore based eSys is planning to start assembling its PC line in the Indian
region. Though the company has not put any date on its assembling plans, the
facility is likely to be set up in New Delhi very soon.

"We are planning to have our basic assembling unit in this region. I can't
put a date on this but it is most likely to be based in Delhi. This will further
establish our commit-ment to this region and make our ePC brand as one of the
most successful products in the region," informed CEO of India operations
at eSys R Govindan.

It is interesting to note that the company's assemb-ling aspirations comes
at a time when it is further increasing its commitment to penetrate well beyond
the metros of the country. It is already engaged in a planned campaign to cater
to the price-sensitive B and C class cities in the region.

The basic assembling of its PC brand-eSys ePC is likely to establish the
company further when it comes to gain-ing mind-share of the custo-mer in this
price sensitive Indian market. "We are selling the basic model of ePC at
aro-und Rs 13,999 while the high-end model costs Rs 43,000. As we know that
Indian market is extremely price sensitive, we are working on a new model to
further lower the price points. This model will be introduced in the Indian
market within the next fifteen days," Govindan added.

Since its incorporation in Singapore in the year 2000, eSys has established
itself as a major IT component distribution network in Asia and Europe with 25
in-country subsidiaries and 65 points of presence.

Zia Askari

New delhi