eSys intros high-end PC

DQW News Bureau Chennai, Aug 31

eSys Technologies, a subsidiary of Teledata Informatics,
recently announced the launch of its high performance PC (EPC730-HN004).
Speaking about the launch of the PC in Chennai, Vikas Goel, Chairman and Group
MD, eSys said, "You won't feel the strain when you run the output on this
PC. You can run 20 different applications at the same time and you would
experience smooth running of the system."

Powered by Intel Core 2 Quad processors, the company claims it
is the first Core 2 Quad PC with 1TB storage and Windows Vista premium. It will
be available with a 22-inch monitor. "I am very confident and proud that
nobody in India could match this configuration," said K Padmanabhan, MD,
Teledata Informatics.

So what has spurred the company, which has traditionally been
known for its low-end PCs, to offer high-end PCs? "eSys is known for its
low-cost PCs, where we were offering Pentium 4 for Rs 9,000. But we wanted to
concentrate on high-end PCs too, and we found the market was mature; hence we
entered into this new venture. Most Indians are now going for BMWs and Mercedes
instead of low-end cars. So we thought it was time that we provided our users
with our Rolls Royce PC too. In two or three years time, we expect that at least
one billion people will go for our PC. The ultimate idea is to serve both
high-end and low-end costumers at the same time, and meet their
requirements," replied Goel.

Powered by Intel Core 2 Quad processors, the company claims it is the first Core 2 Quad PC with 1TB storage and Windows Vista premium

The PCs are currently being manufactured in Singapore. Goel also
indicated that plans to shift their manufacturing base to India were on the
anvil. "Our Singapore plant is capable of manufacturing PCs at a low cost.
The manufacturing cost is 40 percent less than that of in China. In a month's
time, we are going to start manufacturing these PCs, along with laptops,
external devices, storage devices, from our manufacturing unit in Himachal
Pradesh," informed Goel. This move is expected to cut down the 20 percent
tax the company is currently paying for importing goods from Singapore. The
manufacturing unit will produce 1.2 million units a year. "By this year-end
we are looking forward to selling around 1,000 units, and by next year we expect
the figure to reach between 10,000 to 20,000," shared Goel.

Lauding the PC's performance, Goel added, "eSys PC offers
exceptional performance and comes at a price of Rs 69,000. The Intel Core 2 Quad
processor breezes through processor intensive tasks that demand multitasking
environments, and makes the most of highly threaded applications. Whether you
are creating multimedia application, enthralling yourself in gaming venture, or
running computer intensive applications all at one time, the new quad core
processing will change the way you do everything."

In December last, Teledata had signed an agreement with eSys for
a strategic investment of up to Rs 463 crore (SGD 160 million).