Essen Vision prunes its product offerings

Mumbai based Essen Vision has witnessed a revenue growth of about Rs 11 crore for FY11 as compared to that of Rs 7 crore the previous year. Commenting on the increasing productivity of the company, Nityanand Shetty, MD, Essen Vision Software, exclusively told The DQ Week, "Our first significant step to improve the company's revenue growth was to prune our product offerings by cutting down on the number of 7-8 vendors we used to work with, banking on a few more vendors with whom we are sharing a healthy business relationship."

Consolidating vendor relationships and downsizing partnerships to a focused few, to work on end-to-end solutions with specific OEMs to provide complete solution selling was one of the key strategies that worked for the company. "We recently tied-up with Hitachi and EMC for providing end-to-end storage solutions. We also consolidated the business to work with vendors such as McAfee, Symantec, Websense and EMC to provide complete end-to-end solutions in the security and storage space," said Shetty. The company derives 75% of its revenue from the security domain, which is certainly considered as a profit generating vertical for Essen Vision.

Speaking more on the business growth strategies for Essen Vision, Shetty explained that emphasis on a better technical team with specialization on all areas the company deals with, have improved the service revenues. "Our focus on improvising back-end strategies with OEMs and distributors have also contributed to that increase in the bottomline revenues at the end of every quarter," Shetty added.

For the coming financial year, Essen Vision plans to focus on specializing in virtualization with VMware.