ESS Software now ESET's national disti

ESET, a US-based company dealing in anti-virus, anti-spam and anti-spyware,

has appointed Russia-based ESS Software Distribution and Consulting as its

national distributor in India in order to strengthen its presence in the country

and to expand its channel base.

ESET has been present in India for the past four years, directly dealing with

resellers. The newly appointed distributor is entering the Indian market for the

first time. They aim to strengthen their hold on the market by the end of this

year with the support of the channel.

Marwan Chanawani, Channel Manager, ESET stated that the company has not yet

fixed any particular figure for channel expansion, and it is looking for

resellers across the country that have credible presence in the market.

“The appointment of resellers will be entirely managed by the distributor.

Till now, the partners were coordinating with us directly for technical or sales

issue, but from now onwards, they will interact with ESS for any matter.

However, we are always there to provide any kind of support,” commented

Chanawani.

ESS Software is looking to appoint resellers in 15 metros and sub-metros in

the initial six to eight months. Each city will have five premium partners and

15 partners. Premium partners would be those who have the potential to make

business of Rs 2 lakh per quarter, and have dedicated sales and technical team.

Partners will fall into the category where resellers will have to touch the

sales figures of Rs 40,000 every quarter and should have a technical and sales

team. Both the premium partners and partners will have to reconfirm their status

for every six months.

While ESET sees Symantec and McAfee as its prime competitor, the company

claims that its swift after-sales support and quality-oriented products will

enable them to have a leading position within a year's time.

“It was ESS that broke the market of Kapskersky in Russia. The same team will

now operate in India,” shared Dmitry Popovich, Business Development Manager, ESS

Software Distribution and Consulting.