ESET's SDs to focus on SOHO

The national distributor for ESET range of anti-virus solutions, Mumbai-based
Mediaman Infotech, has decided to increase the brand's market penetration.
Mediaman will be appointing sub-distributors across different states in the
country.

The company has already appointed sub-distributors in the southern region
including states like Kerala, Andhra Pradesh, Tamil Nadu and Karnataka.

Elaborating on the road map for ESET, Dushyant Mehta, MD, Mediaman Infotech
stated, “We are looking forward to appointing state-wise distributors to enhance
the presence of ESET further. We will be tying up with partners that already
have presence across a particular state and have a close relationship with their
end-customers. We have already appointed partners for South and are in the
process of appointing distributors for other regions now. We will appoint one
distributor for each state.”

Mediaman will be strengthening the ESET Smart Security and ESET Nod 32
anti-virus range of products designed for SOHO and home-users.

Mehta said that he did not want to have a widespread channel on standby till
the products were readily available. "Now that we have the entire product range
with us, we have also come up with marketing techniques like offering three
licenses at the cost of one, to get more end-users to opt for ESET solutions,"
he added.