ESET launched 6th version of ESET NOD32 anti-virus and ESET Smart Security offering "Buy 1 Get 1 Free" to resellers and end-customers. The launch was supported by aggressive rebate scheme for retail and enterprise partners.
The new 6th version of ESET flagship products features advanced security tools such as ESET Anti-Theft that helps locate lost or stolen notebook and monitors its usage activity and ESET Social Media scanner which provides safer social media experience. ESET has updated major functionalities of its security products making them even lighter than before.
ESET NOD32 Antivirus 6 and ESET Smart Security 6 are launched in the market along with "Buy 1 Get 1 Free License" offer on ESET Smart Security 1&3 user retail packs. The offer will be available for purchase from 1st April to 30th June 2013 all over India.
Pankaj Jain, director, ESET India, said, "These aggressive offers will help us achieve our target to increase installation share in India significantly by expanding ESET user database. Not only end-customers but even retail channel partners will benefit a lot from the new offer. We believe it can shake the retail market. We have started this financial year with aggressive strategy that, we believe, will bring us to the top of Indian anti-virus market."
Along with 1+1 offer ESET bundled ESET Smart Security 1 user packs with free 6 months ESET Mobile Security license. Upgrade from 5th version to 6th version of ESET products is absolutely free for current users and customers purchased the previous versions.
Kaushik Goswami, GM, Link Telecom, regional distributor of ESET for East India, said, "The 1+1 offer is a great value addition to customers along with the new Anti- theft and Social media scanner features. The bundling of mobile security and up gradation of version 5 to version 6 for free is a true and honest reflection of ESET's commitment to customer satisfaction and long term relationship. The 6th version of ESET is one more significant step in providing world class out of box security solution to end-users. ESET is already known for its quality and reliability and with new features packed with version 6, I am sure it will go a long way in enhancing its market share. Best part of ESET is that it has never compromised its quality for price even when ESET products are priced very reasonably."
ESET aggressive end-user and channel strategies aim capturing larger market share in India both in consumer and enterprise segment. Along with end-user offer ESET has launched 6-months channel schemes for enterprise and retail partners. The scheme offers up to 10% cash-back to all ESET channel partners participating and designed to bring profitability satisfaction to even smaller channel partners doing as less as Rs 1,00,000 business per moths.